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Corporate Social Responsibility (CSR)

Corporate Social Responsibility (CSR) refers to entire arising relations between the company and all stakeholders, including customers, employees, communities, owners, the government, suppliers and even competitors. CSR represents a concept whereby BSM sincerely provides donation and assistance to the communities towards a better life  and better environment. BSM activities in 2009 consistently  referred to the basic concept of CSR: contributing to resolve or alleviate social problems,  improvement in social behavior and achievement of social welfare.

CSR activities by BSM are aimed at:

1.  Supporting social welfare and improving environment quality;

2. Supporting business practices to be transparent and responsible;

3. Creating a positive social change, especially in the environment where BSM is operating;

4. Improving positive image of BSM among the general public, and raising support for achieving business objectives of BSM;

5. Increasing the brand value of BSM by enhancing good reputation;

6.  Improving public awareness about BSM through social activities.

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